What Is the Dynamics 365 Marketing Accelerator?
The Marketing Accelerator from Preact is an onboarding program, designed for marketing teams who want to rapidly transition to Dynamics 365 Marketing.
We provide a one stop shop where you get all the information you need on how to get started on D365 Marketing. This includes:
- All standard Dynamics 365 Marketing Automation capabilities
- Assistance with your first marketing campaign
- Access to training and onboarding workshops
Why Choose the Marketing Accelerator?
Speed up adoption
Make the lives of your marketing team easier by quick learning modules to get started on D365 Marketing
Go live in a matter of a few weeks to quickly start seeing ROI on your software investment
Hands-on guidance to help plan and execute your first campaign using Dynamics 365 Marketing
Get Started Now!
With the Marketing Accelerator from Preact, we will quickly get you set-up, configured and trained using Dynamics 365 Marketing, and we’ll provide hands-on support to help you complete your first campaign.
Learn more about the Marketing Accelerator below, or contact us now to discuss how this will enable you to quickly deploy Dynamics 365 Marketing.
Considering Dynamics 365 Marketing?
Download the guide to read more about Preact's Dynamics 365 Marketing Accelerator and how this will enable you to get onboarded quickly to the application and drive adoption.
What is the Process?
In this consultancy, we'll understand where you are and where you want to be in your marketing automation journey. We’ll explore your current level of marketing maturity, review your processes, discuss current challenges, and share our recommendations for how Dynamics 365 Marketing can enhance your performance.
During the setup process we will configure your email sending domains, co-ordinate with your website provider to deploy web analytics tracking and apply the essential marketing settings based on your requirements.
Focusing on your immediate priorities, our training will include: email marketing distribution, customer journeys, segmenting audiences, using AI and marketing insights and creating landing pages with online forms.
We’ll work together to build your first campaign using Dynamics 365 Marketing.
This will include collaboratively creating email templates, defining customer segments and building customer journeys. Following user training, these engagements will provide a further transfer of knowledge to support you in quickly completing your initial marketing campaign.
The following optional items can be added to our base Marketing Accelerator pack detailed above to create a custom deployment of Dynamics 365 Marketing. Additional time will be applied for each pack.
Each pack can be added at the start of your project, or can be used at a later point as you configure more capabilities.
Using our template, you will populate your data that will enable us to import your contacts into the system.
Using our template, you will populate your data that will enable us to import your leads into the system.
LinkedIn Lead Gen Integration
We will configure D365 Marketing with LinkedIn Lead Gen in your production environment and provide training.
We'll install and configure Dynamics 365 Marketing in an additional production environment.
Advanced Power BI reporting
We will create additional Power BI reports and enable Azure Blob storage to capture this data.
Beyond basic subscriptions that are configured by default, advanced subscription management can also be setup.
Event Management Configuration
If you manage events, we will configure this module within Dynamics 365 Marketing.
Events Portal Customisation
Additional scoping to deploy a dedicated events managements portal.
Event Management Training
Including: Adding Events, Sessions, Creating Buildings, Rooms and Layouts, Tracking Registrations.
Customer Voice Training
Additional training can be provided if you are using D365 Customer Voice surveys.
Frequently Asked Questions
We’ve devised our Marketing Accelerator program so it enables you to go live with Dynamics 365 Marketing using the essential features you need in the quickest possible time.
In many instances, this is completed with a consultancy totalling £4750 to complete the onboarding program. This can be combined with additional packs, as shown above, to provide further capabilities for your initial implementation, or to address broader marketing needs.
Through our Accelerator pack we will work with you to create an initial set of templates which will support your initial campaign. This will include applying your pre-defined branding and designs to your email templates and web forms. Preact will not be responsible for the production of your marketing collateral, branding, or template designs. It is recommended that you engage a design agency if these services are required.
This Accelerator program is a joint exercise between Preact and your organisation. During this engagement we will provide guidance and support to assist you starting with the basics and going live with your initial campaign using Dynamics 365 Marketing. However, ultimate responsibility for the construction and execution of your marketing campaigns will remain with the customer.
The objective of the Marketing Accelerator is to support you in launching your first campaign using Dynamics 365 Marketing, in the shortest time possible. It will be the responsibility of the client to use the time purchased with the base Accelerator pack, and any optional packs, in an effective manner in order to achieve this objective. Preact will provide guidance on the best way to achieve this, but do not guarantee a fixed outcome.
The time to complete the Accelerator program may vary depending on individual client requirements and availability. This will be discussed during the initial review, but it is anticipated that the project will be delivered over a 2 - 4 week period.
To ensure the work is promptly completed, we require relevant personnel from your organisation to be available to Preact, as required for the duration of the implementation. This will also include any third-party providers, as appropriate.
This will include:
- Installation of the Marketing app into a single Dynamics 365 environment
- Configure email sending domains
- Deploying web analytics tracking scripts
- Enabling double opt in processes (if required)
- Creating a GDPR record
- Enabling relevant feature switches
- Configuring hard bounce management
- Configuring storage for all form submissions
- Enabling litmus analysis integration
- Personalise the unsubscribe form
- Configure default settings
All work including workshops, training and support will be completed remotely.
Licences for Dynamics 365 Marketing must be purchased separately before this product can be installed in your environment.
This engagement will strictly cover Dynamics 365 Marketing, but through our Elevate 365 managed service, we will address any Dynamics-related requirements.
If you purchase either of our optional data import packs, you will need to supply use with your contacts and / or leads. Once you are signed up, we will provide the appropriate data template(s) to complete. Responsibility for the quality of this data will reside with the client.
The basis of the Accelerator approach is to start with the basics and go live quickly with value. Additional requirements can be handled by purchasing one of our addon packs and, where possible, we recommend covering these items in a subsequent deploying phase using our Elevate 365 managed service.
Contact Us Now!
Request a call back to discuss how the Marketing Accelerator would enable your team to quickly get started with Dynamics 365 Marketing.