xRM stands for anything relationship management. Not restricted to just sales or customers xRM can manage property, events, equipment, projects, members – the possibilities are endless.
In today’s market businesses often need the ability to manage every entity they work with, not just their relationships with customers. An xRM solution starts with Microsoft Dynamics CRM for:
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Any team
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Any relationship
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Any process
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x Centric analysis
To stay competitive, companies need to invest in scalable solutions that will adapt business change. By choosing Microsoft Dynamics CRM you are investing in a framework and a .Net platform that accelerates the delivery of business applications and has the scalability to adapt to your changing technology needs.
Often, CRM platforms are rigid but the xRM framework that Dynamics CRM is built upon is highly flexible and versatile. Microsoft is constantly investing and improving this to allow businesses to leverage the latest technology so regardless of how complex your requirements become xRM ensures that growth isn’t blocked by technology.
Dynamics CRM integrates directly into Outlook enabling users to work within the familiar, Outlook environment and leverages existing technologies including Microsoft Exchange, Microsoft Word and Excel to deliver increased value by using a common interface and shared language. For example, applications such as SharePoint and Bing Maps are already written with the .Net platform so can easily be customised and embedded within the xRM environment.
If you like the idea of better utilising existing Microsoft and other technologies to drive greater be more profitable, xRM is for you. The only thing xRM is missing are your business rules, processes and your creativity. xRM can provide the rest.
