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Sage E-Marketing is a fully functional email marketing application that works with Sage technology including Sage CRM.
By integrating Sage E-Marketing tightly with Sage CRM & ACT!, the CRM record becomes the source of all contact activities on-line or off-line. Campaign audiences can be built utilising all the contact criteria, including their actions in response to previous emails.
Sage E-Marketing will allow you to:
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Create high personalised emails, landing zones and online surveys
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Directly measure responses and actions to an individual level
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Automatically update audience profiles with Sage CRM integration
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Automatically handle bounce-backs and un-subscribes
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Build opt-in steps to keep your email marketing legal
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Increase your email campaign response rates to as much as 20% and reduce your marketing costs
Email recipients demand topical and relevant content. Effective email marketing enables businesses to become more aware of individual preferences by tracking topics preferences, buying habits and which web pages they follow. Applying this knowledge, messages can be highly personalised to stimulate recipient interest, prompt more communication and ultimately help businesses build profitable long term relationships.
By supplying priceless data about the actions and preferences of individual contacts, Sage E-Marketing gives businesses the intelligence they need to plan highly personalised, profitable email campaigns.
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It's about Personalising Your Email Message |
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Easy to use, in-house digital marketing - Sage E-Marketing is an easy to use, digital marketing tool, giving marketers full control of all elements of an email campaign. Whereas external agencies may have previously been used now campaigns can be designed and run entirely in-house.
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Design wizard - Inbuilt email wizards combat any lack of HTML expertise to simplify the creation of new campaigns. Create email and landing zone templates, or ask an agency to, with your logo, branding and essential links so only the content needs to be added for future campaigns.
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Dynamic content - Apply greater relevancy with dynamic content based on known individual preferences and attributes. Emails and landing zones can be created and populated with content which is automatically added from information feeds based on these 'rules'. With this level of personalisation, messages transcend blanket email blasting and become powerful one to one communications.
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Landing zones - Track recipients through web landing zones to build up a personalised footpath of clicks. With this information automatically fed back to the CRM contact record, marketers can assess the full behaviour of each recipient to the campaign’s call to action and use this to their advantage for the next communication.
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Personalised email templates - Every line of the email, including the subject title can be customized with contact information to grab the recipient’s attention and increase the likelihood of them following a call to action.
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It's about Getting Your Message Delivered |
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Staying Legal - Sage E-Marketing allows businesses to communicate legally with their contacts. The technology allows opt-in steps to be created to avoid messages being treated as spam.
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HTML and Text formats - Dual communications of the same message are sent in both HTML and Text format so if the preferred HTML is blocked, the text format will substitute to achieve the highest possible delivery rate and reduce bounce backs.
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Spam check - Inbuilt spam checking intelligence allows the sender to assess the likelihood of the email penetrating anti-spam filters and highlight problem areas.
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Bounce-Back Management - A list of bounce back emails will automatically be produced for accurate analysis of delivered vs undelivered emails. Sage E-Marketing can also write back to the CRM system to prevent future emails to unsuccessful email addresses.
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Refer a friend - Every marketer strives to make their email campaign viral. Through 'Refer a Friend' links in emails and landing zones offer the potentially to easily increase the reach of the original broadcast.
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It's about Understanding Individual Contacts |
E-marketing campaigns may have many objectives but one crucial requirement must be to learn more about the audience you are communicating with and use this intelligence to build a better understanding of individual contacts.
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Campaign results - Sage E-Marketing campaign reporting includes: total emails successfully sent, number of bounce-backs, how many recipients opened the email, landing zone / website hits, completed surveys, number of email unsubscribe requests and more.
From this dashboard view Microsoft Excel lists can be exported to show: which recipients opened the email (including how many times), failed emails and which customers unsubscribed.
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Identifying a secondary audience - Campaign reports may reveal a list of contacts who consistently read similar themed newsletter articles. Using this intelligence you see an entirely new, secondary audience group to which even more targeted communications can be made.
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Forward schedule - Understand when an audience is more likely to read emails and schedule campaigns to run on days and times that have historically proved popular.
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Surveys - As well measuring customer satisfaction, online surveys can also play a crucial part in profiling and cleansing contact data. Whether it’s a simple 5 question survey or an advanced layered survey with weighted questions and question rule conditions, Sage E-Marketing can cope with any survey demand.
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Unsubscribe - CRM records will automatically be marked as ‘do not email’ by Sage E-Marketing should a recipient click the unsubscribe link in your message.
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Repeating successful campaigns - One of Sage E-Marketing key strengths is in its campaign analysis to show where the points of success and failure have been achieved. The ability to copy previous survey campaigns, re-use templates and survey questions, allows for rapid deployment of new campaigns based on the proven success of others.
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