|
Understand your Audience for Targeted Marketing Campaigns
To hit the right contacts with the right message it’s vital to profile or segment the audience. To help marketing teams truly understand their customers and prospects, Sage CRM stores unique attributes relevant to each business as the basis for effective profiling and defined campaigns. Order patterns, products of interest, company turnover, demographics and other data can be stored and searched on to find the right contacts who will be receptive to your message.
Building Target Lists
Run searches using multiple fields and attributes to slice and dice the database to build the best list for each campaign. Sage CRM lets marketers arrange their target list into groups which can be defined as static lists or dynamically updated in line with entry changes, for example, change of address, product purchases or policy renewals. If you purchase data simply import the list into CRM.
Planning Successful Campaigns
Sage CRM recognises not every marketing campaign consists of one activity in isolation. For campaigns phased over weeks and months, marketers need to track performance at each stage for effective analysis. Sage CRM enables marketing teams to phase each campaign phase in wave and track results at every stage.
Communicate your Message En-masse
As a communications centre, Sage CRM distributes emails and mailers in just a couple of clicks. Create personalised templates, choose a target list, add any attachments and wait for the phone to ring! A copy of each message is automatically saved in the communications record for each recipient to make it easily accessible to other users.
Analysing the Results
Check your campaign progress and results at anytime to monitor performance and assess the all important return on investment. Sage CRM doesn’t just tell you which customers ordered. Drill down to check each campaign wave, read follow–up communications and review the opportunities the campaign generated.
-
Not only does it track responses, Sage CRM lets you match revenues to specific campaign waves for immediate income vs cost analysis.
-
In-built marketing reports help teams assess which campaigns worked well for successful repeats and identify what needs to be changed for future success.
With this level of detail teams have a sound basis for making decisions about future marketing exercises and guesswork is eliminated.
Control Telemarketing Campaigns
-
Automatically schedule calls for telemarketers and set preferences to enable Sage CRM to use the outcome as the basis for triggering the next stage for progressive campaign escalation.
-
Call length and outcome recording capability are built in plus a CTI phone connector enables call automation and recognition tools to be fully integrated into CRM.
|
