CRM & Marketing Automation
Read more than 30 examples that demonstrate how CRM technology integrates with marketing automation services.
Maximise budgets with marketing tools that segment contacts, measure campaign results and increases lead quality
Our CRM and marketing automation solutions will help you to engage customers and prospects with the right product, on the right channel at the right time.
Transform every touch point into a marketing opportunity by leveraging contact data to target messages more effectively and gain actionable insight into your marketing efforts.
Contact us to discuss your requirements and learn more about our CRM services for marketing teams.
We'll connect relationship detail to a centralised data source enabling marketing teams to segment contacts in order to create targeted lists and make highly communications that resonate.
By integrating CRM with other external solutions including email marketing, web tracking, eCommerce and ERP databases you'll be able to apply behavioural and transactional data for even greater personalisation to create messages that build brand awareness and increase revenue.
CRM Marketing Analytics
We use cloud technology to implement business intelligence that enables you to measure opportunities and revenues across all your campaign activities.
Get a clear overview of your marketing results so you can quickly assess performance and drill-down to gain deeper insight.
- Schedule bulk HTML emails in CRM and track every recipient action
- Carry out customer satisfaction surveys to collect feedback and gather insight
- Increase email interactions by personalising messages with CRM data
- Use signup forms to engage with new prospects
- Demonstrate the return from each marketing campaign
- Gain even more insight by connecting with Power BI
Automated lead nurturing campaigns drive revenue from your lead database. These campaigns offer huge capacity to enhance marketing processes and improve the utilisation of sales teams by only routing sales-ready opportunities.
Initiate automated nurture campaigns that are triggered by CRM actions to improve lead conversions by sending a sequence of emails and alert sales users when desired actions occur.
Connect with customers on their social channels and gain insight using Microsoft Social Engagement:
- Measure campaign performance and impact, and track your share of voice across popular social networks.
- Discover insights about your brand, products, and services to understand the sentiment towards your business.
- Be alerted to actionable posts. Respond via your social networks and link posts to CRM as leads or service case records.
To demonstrate the insight that Microsoft Social Engagement provides we tracked interactions with a series of social accounts for one month. Download this report to read our findings...
Our Customers Include...
Phone 0800 381 1000 or email us, to discuss your requirements and learn more about our integrated CRM and marketing automation solutions.