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About Preact

Customer Relationship Management Solutions

If your priorities include sales driven growth, doing more to delight your customers, increasing marketing ROI, or improving operational efficiency we will help you achieve your goals.

Partnering with small and medium businesses, charities, enterprise teams and start-up firms we promise you'll receive exceptional value whatever stage you're at in your CRM journey. Our consultative approach ensures that our recommendations are based on a clear understanding of your business, your industry, your unique processes and your challenges.

Working with best of breed applications and cloud services including Microsoft Dynamics 365Scribe Software and ClickDimensions our team offer you a commitment to service excellence.

Based in Berkshire since 1994, Preact offer full UK coverage. We have completed recent CRM implementations for clients based in London, Birmingham, Liverpool, Oxford, Hampshire, Bucks, Northampton, Surrey and Wiltshire. 

With over 20 years of CRM implementation experience we have been asked most questions and delivered CRM projects to fulfill numerous requirements.

Email sales@preact.co.uk or phone 0800 381 1000 to learn more and check our recommendations to plan a successful CRM project.

CRM Ecosystem

We view CRM as an integral component in your wider culture and an embodiment of technologies - not a standalone implementation. Through closely integrated packages including marketing automation, ERP and customer portals we'll connect your teams and key systems to a single data source.

Our CRM Services

We provide expert help with all CRM related requirements including project scoping, database development, user training and technical support. If you are planning to implement a new CRM system, or want to achieve more from an existing Dynamics CRM or Act! system, we will help you leverage better results.

Broad Industry Experience

Our customers and reference sites span numerous industry sectors. From charities to IT consultancies, from high street retailers to some of the UK's most prestigious Universities, from small owner run businesses to global organisations, we have broad sector experience with many strong customer reference sites who recommend our services.

Read All Testimonials

Our Customers Include…

Our Approach

Our highly accredited team of consultants are excellent communicators who will work tirelessly to ensure that your CRM goals and requirements are expertly achieved.

CRM Results First

To assess the success of your CRM project, specific, measurable results matter. We start every implementation with the end in focus to define your success criteria and we’ll apply measures and regular checks to ensure progress remains on track.

Focus on User Empowerment

User adoption is a crucial requirement to ensure success with CRM, and a frequent encountered obstacle. We recognise that every CRM system must meet the needs of its users so we place user empowerment at the forefront of every project.

Sales Approach

We don't operate a traditional sales team - we are all consultants with a strong background in CRM. We won't bore you with a meaningless presentation but focus on the things that matter most to your business.

Referrals are an important and highly valued source of leads for our business. Read about our referrals policy.

Flexible CRM Implementations

Our projects adapt to fit your budget. We have flexible options for full CRM project management, quick start packages and managed services that spread the cost of your CRM implementation.

We run our business as a lean and efficient operation and in turn pass these savings onto our clients. This ensures that you'll receive the best possible service at the most competitive prices on the market!

Agile Sure Step Methodologies

We implement CRM using proven Sure Step methodology. Consistent project management tools and best practices ensure that our delivery team efficiently deploy, configure, and upgrade CRM systems.

We combine this with Agile delivery methods so we’ll quickly adapt to your changing requirements and work to your priorities – even if they change!

Proactive Account Management

As a CRM partner, we understand the value of collaboration.

We seek to build close, mutually beneficial, long-term business relationships with all our CRM clients.

Use our support and after sales resources as required to plan the next phase of your CRM project, broaden your skill set, get advice and leverage even more from your database.

Our Values

We built our company from the ground up to specialise in CRM and our focus has never changed.

At the heart of Preact's culture sit our core values. Our commitment to these values is central to the way we behave both with each other, and with our clients - it's the difference between good, and wow!

Putting Customers First

Delivering exceptional service to our customers in an efficient and cost effective manner

Being the Best

Pushing ourselves to perform at the highest possible levels

Growing Business Together

Working in partnership with our clients to develop mutually beneficial relationships

Team Of CRM Experts

Preact has one of the most established and experienced teams in the UK – implementing CRM since 1993. From pre-sales to project management and post-sale support, we will respond quickly and knowledgeably to your questions.

As a company, we hold the highest possible accreditations for our industry and this is a reflection of the people we employ.

Our certifications include:

  • Microsoft Gold CRM & Cloud CRM Competencies
  • Microsoft Dynamics President's Club 2016
  • Prince2 and Surestep project management accreditations
  • Microsoft Certified Technology Specialist
  • Microsoft Certified Developer
  • Scribe Elite Reseller
  • Click Dimensions Gold Partner 2017
  • Act! Diamond Business Partner 2017

We also hold many individual qualifications which attest to the continued investment in training our team to be among the best in the industry.

Click here to see a list of our valued partners.

Our Culture

You won’t find a sea of cubicles in Preact’s offices. With an open floor plan, our workspace enables our close knit team to collaborate and mingle throughout the day. The open architecture and flat management hierarchy keeps leadership accessible and makes sure that good ideas are never lost behind closed doors.

Our core values are: Putting Customers First, Being The Best and Growing Business Together.

To celebrate these values in action and recognise excellence, each month we award a member of the team who has gone beyond what can ordinarily be expected.

Each member of the team can nominate an individual for any act or gesture which demonstrates one of more of these values. This ensures that we keep our values front of mind and we continue to promote these ideals to new and seasoned team members alike.

Microsoft Gold Competency in CRM

Preact employ the best personnel and invests in their continuing growth and knowledge.

Our Microsoft Gold Competency in CRM marks the fact that we are one of a select group of partners who have met Microsoft’s stringent criteria to earn these highest competencies and confirms Preact's status as one of the leading CRM partners in the UK.

Read more about how we implement Microsoft Dynamics and support CRM users.

Our History

From our humble beginnings over 20 years ago we've grown from an underdog start-up to an established CRM partner that is trusted by businesses of all sizes to help them achieve their CRM goals.


Preact established in Hertfordshire


Outgrows office, moves to new premises in Taplow, Berkshire

Became an Act! Certified Consultant


Gained first Microsoft accreditations including SQL Server


Recognised as the leading Act! Certified Consultant practice in the UK


One of the first UK partners to work with SQL-based Act! architecture

Act! Business Partner of the Year


Landmark clients included TNT Post, The Ethical Tea Partnership & IFS School of Finance


Awarded Goldmine Top 10 Worldwide Top Performing Partner


Completed largest Act! deployment in Europe

Awarded Microsoft CRM Silver Partner status


Preact recognized as Act! Business Partner of the Year

Moves to current premises in Maidenhead, Berkshire to support continued growth

Preact awarded Microsoft CRM Gold Partner status


Preact recognized in Sage UK’s Circle of Customer Excellence awards


Preact commences partnership with Scribe Software

Landmark clients include Mencap, Toshiba Air Conditioning and a Microsoft Dynamics CRM deployment for Six Degrees Group rising to over 200 users


Announces strategic partnership with dotmailer

Preact named to Microsoft Dynamics Presidents Club


Preact celebrates 20th anniversary, supports more than 4000 CRM users


Landmark clients include Ryman, Robert Dyas, Euro Car Parks, Harvest Energy and Manchester Metropolitan University


Commences partnership with ClickDimensions marketing automation


Preact awarded Act! Diamond partner status, longest established UK Act! consultancy

Accredited as a 1-Tier Microsoft Cloud Solution Programme partner

Named to Microsoft Dynamics President's Club


Named ClickDimensions leading UK partner & top 10 global partner